Idea to Market (I2M) Training
Through the collaborative Maker Project, Philips Foundation, UNICEF, Concern Worldwide and University of Nairobi organised for a training whose goal is to set up an ecosystem for stimulating innovators and entrepreneurs to generate ideas and follow best practice to take them through product development to market. The main focus of the training was on Maternal Neonatal Child Health (MNCH) devices for the African market. This training was branded Idea to Market (I2M) Training.
The Idea to Market Training 2019 edition took place from Monday, 6th to Thursday, 9th 2019 at the University of Nairobi Maker Space. This was the second edition and a continuation of the one held in 2018 whose focus was on the process of product development, essentials of project management and local standards & regulations for product development.
The 4-day program saw the involvement of 41 participants, 6 facilitators and 9 guest speakers and industry experts.These were students and professionals with diverse professional backgrounds Startup owners, Innovators, Makers in R&D labs, SME owners and Social Entrepreneurs.
The purpose of the workshop was to build knowledge and skills on product development and the processes, learn about regulations and local standards for product development, learn how to identify and capture key customer needs and understand the essential tools for project management.
The following concepts and topics were covered in the training duration:
- Challenges in MNCH
- Business Model and Value proposition
- Customer experience flow mapping
- Empathy Mapping
- Business case building
- Basic Supply Chain Management
- Value engineering
- Assessment Tool
Experienced facilitators and guest speakers both local and international were involved from Philips, UNICEF, University of Nairobi, Kenya Industrial Research and Development Institute (KIRDI), Kenyatta University, Gearbox and Savannah Informatics In her remarks, Dr. Khadija Abdalla lead a discussion on challenges faced in the Maternal and New-born Child health care within the Kenyan context. She mentioned that Kenya has a high global mortality rate and that we should look for innovations on service delivery and quality of care.
Figure 6: Ivy Syovata – Philips Kenya on Selling your Product: Pitching
One of the outcomes of the workshop is that 44 participants were trained and awarded with certificates of participation.
The participants gave a great feedback on the concepts taught indicating that they had gained new knowledge that will help in propelling their businesses.
A need was established for the training, with recommendations of more such to dispel the knowledge.
From the course evaluation form administered, the participants agreed to the training having met their expectations and that the trainers were very knowledgeable of the concepts. The feedback received showed that the course was fairly demanding and that it had practical relevance in their area of work.